Criteria for using Social Media Tool
The increasing usage of social media tools has proven as the biggest helping hand to the companies. The companies can use these social media tools as a communication tool. It enables employees to easily attend board meetings directly from their homes. Also, the companies post their content and share the information by using various blogs, Facebook accounts, Twitter, etc. and also ask for peopleâ€™s opinions. Various gaming companies are running their businesses smoothly with the help of social media. Even advertising techniques have become more advanced, thanks to social media. Online media not only helps people gather information; it also enables companies to generate opportunities and leads and make the final sales. Nowadays, a company needs to develop an adequate social media plan. Before developing this, the company needs to formulate its goals and objectives. After this, the company needs to determine the preferences and needs of its customers. Then, the company needs to target a particular segment of the market. It needs to decide which social media platform would be adequate for the firm. Later on, the company goes for developing a proper social media plan.
Fundamental Model of E-business
The running of e-businesses has taken place because of the strong prevailing social media tools. Various models of electronic businesses focus on the needs and preferences of customers. Firms typically have two business models for conducting business activities: business-to-business model and business-to-customer model. In the business-to-business model, the selling firm interacts with its companies to make their sales. The b2b seller uses e-mails and telesales. In the business-to-customer model, the business firm interacts with the customers using telephonic calls and internet applications. These two models have become pivotal to electronic businesses.
Factors Affecting Expected Future of Social Media and E-businesses
The commercialization of business activities has created a need for the development of computer technologies and applications. There is a strict requirement of analysts in the market. The expansion of online business activities necessitates the market’s adequate analysis to extract its needs and current trends. Therefore, the market has been observing serious increments in the demand for these types of professionals. After identifying customer needs, the company launches products into the market for selling and making profits.
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